Where is the experience in the store? A retail Rant
Yesterday, I accompanied my wife and daughter into a top of the line retailer's store. This was no other than Macy's which has been a fantastic brand in its space. I also covered their leaders' major announcements from shoptalk in my tweets and article . I had no shopping agenda on my mind. It was a lazy Sunday afternoon and the store didn't look busy. The staff was there in good numbers and looked relaxed. Here are my general experience of going through the store while my wife and daughter shopped for cosmetics. Not even a single store associate greeted us. I moved past the ladies section, into men's section, walked around to check out the watches( my favorite section ) and then into the men's clothing section. There were at least 10 different store associates which were lazing around but didn't care to say hellos, make an eye contact or reach out to me for help. There was a section where digital watches were displayed. It was interesting to see how many co