Popular posts from this blog
Role of a store associate in an omnichannel world
I continue to write about this topic which is a huge part of any orgs. digital strategy & process management. No level of technology will really help if the omnichannel strategy for a company does not pay attention to the store associates and their enablement in the digital world. Here is my view on what a new age customer does, where do they need interaction & how could store associate really make a difference. A new age customer will: Not be unnecessary circling the stores. Will know what he/she wants and most probably checked everything before walking into the store. Will like to reserve their item [BOPIS] for a hassle-free scenario Otherwise, Will definitely check the availability of an item in the store before coming in Will use self-checkout Will use mobile payment options However, there are going to fewer of the scenarios, where he/she will reach out to a store associate. This will not be an ordinary scenario. This scenario will usually mean: They can't find w...
What will be Store of the future like?
I got down to thinking what will retail store of the future look like and started looking at various aspects. Retail as an industry is changing rapidly, and for good. The pace of change could not be faster than before. In just a decade, everything associated with Retail has been disrupted multiple times over. Just think about shopping, Payments, Merchandising, shoppers and how do they buy, where do they buy, what is their expectation, what type of different stores types have come up and so much more. While internet and e-commerce have played a huge role in this transformation, Retail has gotten a complete makeover. And when i go to conferences everyone is trying to paint a picture. Most of the times the intent is to bring their services in the context of that vision, so they can sell. Thats why when you join an interesting looking webinar or read a whitepaper at times, you are asking yourself is this about the vision or about a solution. Taking a completely consumer centric v...
Comments
Post a Comment