Target Corporation : things which are working for them

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Wanted to share some salient points which seem to be good news, and working well for Target corp as the q3 results come in.
  1. Target reported 70% of online orders fulfilled by stores. This is a significant trend, and inline with the trend and achievement JC Penny has made. This is also an excellent storyline for their adoption of omnichannel and continues to tell the retailers that the biggest weapon in their arsenal is store against their fight with Amazon, and if used well this will be their strength. [read my article on this here on linkedin.]
  2. Target as a brand has been playing solidly in certain segments too. While in the reported numbers, they did very well with the HOME GOOD segment, the rest of the segments are catching up. 
  3. Targets branding remains super strong, and its recognition across united states continues to keep it flying high. the rumors about Amazon taking target over etc have been making rounds, but i have been stating that it doesnt make sense for that deal to happen. I feel target has a very strong brand presence, as with the college students category and they are not in a steep decline like sears, or Kmart have seen.
  4. They have seen a significant uptick in their marketing campaigns like #targetRun on twitter and Instagram which are widely successful. 
  5. Also, like CVS and Walgreens, Target is now also focusing on taking advantage of its brand and popularity with the younger population, to take their stores in smaller formats. one of the news I read was about target opening a store near Texas university. The focus is very much on curated items to be sold based on the location where they open the store.

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